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Application of Psychology in Information Technology and Mass Media – Psychology Optional PYQs (1995–2026)

Here are all 43 Application of Psychology in Information Technology and Mass Media questions asked in UPSC Psychology Optional Paper II from 1995 to 2026, arranged under the 5 topics of the official syllabus. Within each topic the latest questions come first.

Each question ends with a code such as [2024/15m/3b] – the year, the marks, the word limit (where UPSC set one) and the question number in the paper.

10.1] The present scenario of IT and mass media boom; the role of psychologists

2 questions

  1. How can psychology contribute in managing IT and mass media for ‘Atma Nirbhar Bharat’? Discuss. [2020/15m/4a]

  2. Describe the role of psychologists in the present scenario of information technology and mass media boom. Suggest some of the important techniques in making IT more popular in rural areas. [2006/60m/7]

10.3] Distance learning through IT and mass media

8 questions

  1. Write a note on distance learning through IT. [2025/10m/150w/5b]

  2. In the light of post-COVID-19 pandemic, discuss the advantages and disadvantages of online learning. [2021/15m/8b]

  3. What are the psychological disadvantages of learning in the distant mode through IT compared to classroom learning? [2014/20m/8c]

  4. Discuss critically the utility of IT and mass media in the context of distance learning. Throw light on the strengths and limitations of distance learning. [2012/20m/250w/8a]

  5. Critically examine distance education in the light of mass media and information technology. Comment on the role of psychologists in this regard. [2010/30m/6b]

  6. Discuss the role of information technology in the process of formal education. Critically evaluate its effectiveness for motivating a learner. [2008/60m/6]

  7. Discuss critically the benefits of distance learning. How would you use Information Technology and Mass Media for bringing about 100% literacy in India through distance learning? [2002/60m/6]

  8. Evaluate critically the relative effectiveness of mass media for distance learning. [2001/20m/200w/5c]

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10.4] Entrepreneurship through e-commerce; multilevel marketing

1 question

  1. Explain multilevel marketing with the help of suitable examples. [2024/10m/150w/5a]

10.5] Impact of TV and fostering value through IT and mass media

14 questions

  1. Critically analyze the impact of television and digital media on behaviour, values and cognition. [2026/20m/8c]

  2. Discuss the role of mass media and information technology in fostering values and spreading positivity. Design a program for college students in this context. [2024/20m/6c]

  3. Explain the role of mass media in fostering societal values. [2023/10m/150w/5c]

  4. Elaborate the effects of mass media on emotional health and values of youth in our culture. [2022/15m/7a]

  5. “Values cannot be fostered through TV and mass media.” Critically evaluate the statement. [2020/10m/150w/1c]

  6. Discuss why and how news coverage in the media affects us. [2019/10m/150w/1d]

  7. Which psychological and cultural factors will facilitate the success of ‘Beti Bachao Beti Padhao’ programme? How can this programme be promoted through information technology and mass media? [2017/15m/6b]

  8. Explain the role of mass media in value development. How can the mass media and information technology be used for promoting pro-social values? [2017/15m/8b]

  9. Discuss the psychological mechanisms by which television viewing affects aggression and consumer behaviour in children. [2015/10m/150w/5b]

  10. Write a short note on: Fostering values through mass media and information technology. [2007/20m/200w/5c]

  11. Has the mass media especially the TV played a significant role in affecting the psyche of people? Give examples to support your answer. [2003/20m/200w/5c]

  12. Discuss the impact of television in opinion formation. [2000/20m/200w/5d]

  13. Discuss the relative effectiveness of mass media in creating social awareness and social change. [1999/60m/8]

  14. Discuss the role of mass media with a special reference to television in spreading the idea of consumerism in India. [1996/20m/200w/5b]

10.6] Psychological consequences of recent developments in information technology

18 questions

  1. Examine the psychological consequences of excessive use of technology. [2026/10m/150w/5b]

  2. Critically analyze the impact of television and digital media on behaviour, values and cognition. [2026/20m/8c]

  3. Describe the psychological consequences of constructing social realities on the basis of information gained through social media. How can these be checked by psychological interventions? [2025/20m/7c]

  4. Discuss the psychological and social effects of pornography addiction. [2023/15m/7a]

  5. Discuss the ill effects of Internet addiction among adolescents. Suggest intervention for arresting the same. [2022/10m/150w/5b]

  6. Describe the impact of electronic media on the adolescents’ behaviour. [2021/20m/7c]

  7. Given the rapid changes that are taking place in the Media, specially the internet and smartphones, discuss the psychological impact of these on adolescents. [2019/15m/2b]

  8. Explain, using psychological framework, the impact of IT and mass media on the work-life in India. [2018/10m/150w/5a]

  9. What are the psychological consequences of the fast development in information technology on adolescents? [2017/10m/150w/5c]

  10. Evaluate the psychological consequences of social media in interpersonal relationships. [2016/15m/6b]

  11. Psychologists have recently identified a disorder which they term ‘internet-addiction’. What are its presenting features? How can those suffering from this addiction be helped? [2015/15m/8b]

  12. Discuss the influences of information technology in modifying the career perspectives of young adults with special reference to the values of life. [2013/15m/200w/7c]

  13. Comment on: Detail out the relationship between information technology, mass media and their psychological consequences with suitable examples. [2011/30m/7a]

  14. Discuss the psychological consequences of recent developments in Information Technology with special reference to cognitive and social development. [2010/30m/7a]

  15. Discuss the psychological consequences of recent developments in I.T. [2004/60m/6]

  16. What is organizational communication? What will be the form of organizational communication in the 21st century because of the advent of information technology? [2000/60m/8]

  17. Discuss the effect of rapid technological advances on psychological and social behaviour of Indian youth from rural and urban areas. [1996/60m/7]

  18. What do you understand by information overload? Discuss the psychological factors involved in information management. [1995/20m/200w/5d]

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Last updated: 30 October 2026